Yahoo! Blog Ad Network

Wow. Looks like Yahoo! has been pretty busy lately. The latest news is that they are going to launch an AdSense style advertising network for blogs via the new Yahoo! Publisher Network.

"Yahoo will play to that consituency and challenge Google’s pricing power in one of the fastest-growing online mediums: blogging. Like Google’s service, Yahoo’s self-serve product will display text ads deemed relevant to the content of specific Web pages. Advertisers pay only when a reader clicks on their ads. Yahoo and publishers will split the fees."

This is pretty big news for Web publishers. It’s still early, but it looks like Yahoo! “will differ from Google in that it will add human editorial to the selection of ads for content pages. In comparison, Google’s service relies on technology.”

Human editors? I like it, and it could make their service very compelling to advertisers and publishers alike. For an inside look at the Yahoo! Publisher Network, see this post on JenSense.com.

Die Dulci Fruere