Weekly News Round Up!

• Bridging the Google Ad Gap [Wired News]
  “Search engines became the darlings of internet advertising thanks to pay-per-click programs, but those snag only 5 percent of web surfers’ online time. Here’s a proposal to grab the other 95 percent of the market.”
• Yahoo Introduces Search Service for Music [NYT]
  “Yahoo has introduced a test version of a new search service that it claims can comb through 50 million music, voice and other audio files.”
• A standards truce in the browser war? [CNET]
  “After years of excoriating Microsoft for standards problems, some Web developers see signs of change at the software giant.”
• Google’s Chief Is Googled, to the Company’s Displeasure [NYT]
  “Google executives won’t talk to CNet reporters after cnet published personal information about the chief executive — gleaned from google searches.”
• DNS servers—an Internet Achilles’ heel [CNET]
  “Scan finds that hundreds of thousands of the servers that act as the white pages of the Net are vulnerable to attack.”
• Has the notebook-to-handheld conversion begun? [CNET]
  “Laptops are hot, but some power users are moving to a desktop-BlackBerry combo.”
• Search pioneers join Yahoo! - but is the web beyond search? [The Register]
  “Prabhakar Raghavan, one-time project leader had been recruited from Verity, where he was chief scientist and CTO. Another staffer, Andrew Tomkins, is also on his way to Yahoo!”

Die Dulci Fruere